|
Case Studies
Jessops
Jessops plc are UK retailer that springs to mind when you need anything to do with imaging,
they already had a transactional website and an ecommerce team, but knew that they should
be doing more. Revenues from Jessops.com were around 5 percent of Group revenues,
and they knew that this needed to improve.
Commercial Sales Director, Colin Martin, turned to black and white marketing
to hand hold the eCommerce team to implement systems and processes; to raise the profile and
professionalism of the team and also to generate additional profitable revenues.
Andrew Scaife, owner of black and white marketing took on the role and
worked closely with the existing team; he provided leadership and instilled a professional
approach to their work.
Productivity improved and Jessops.com started to look more consistent with their 288+
stores, utilising the same promotional activity and using web exclusives where possible
to increase revenues and raise the profit margin.
Small conversion devices were used on the site to improve the conversion rate, which moved
from less that 1 percent to 3 percent at their peek.
The outcome has been staggering, revenues have improved, and profit margin is high and the
team work much better together with their sales and marketing colleagues.
|
Testimonials
Search Engine Optimisation and Marketing
"I truly recommend Andrew Scaife for his advice regarding SEO and SEM. He has helped me to create effective
website for search engines, explained me everything about how to improve my ranking, and important changes in the
content of my site to be found faster by the engines without being penalised. I hope all companies were as
fast as him when it is about efficient help, He was fast to answer, kind and very efficient."
Miryam Aubert, Owner // Aquamedia Design
Market Planning and Retention
"Andrew provided great advice for my company. He can provide great advice for your business too. If you
need marketing assistance, please contact him."
Huynh Du, Distribution Manager // KTC Co.,Ltd
Strategy
"Andrews approach shows the most realistic reflection of the business-to-business world as I've known it for the
past 20 odd years. Thank you."
David L. Kuhner // Advanced Marketing Strategies
Strategy and Copywriting
"Andrew helped us clarify our marketing methodolgies. We would heartily recommend his assistance."
David Davidson // Davidson & Associates
Strategy, Planning and Direct Marketing
"Your help has enabled us to transform many of our processes from practical
to inspirational and for that, we and our clients thank you."
Dean Mannix // Persuasive Edge
Segmentation and Planning
"Andrew helped us better understand the dynamics of our market, enabling us to respond better to competition
and attract more customers."
John // The Keswick Launch Company
Branding
"We found Andrews advice around the area of Branding to be extremely fresh and modern.
He has given us some ideas to help build our brand profile, and improve customer service."
Gilbert Tan // SJI Industries Sdn. Bhd.
Segmentation and Planning
"Thanks for all your help. if your ever in NYC, look us up."
Bill Morgan // The Duplex
|
black
and white marketing