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Creating improved revenues through retention means that you need to reallocate a portion
of your acquisition budget to retention - but the subsequent improved revenue and
improved profit margins mean that this is a worthwhile strategy to use.
Worthwhile and often overlooked, a retention strategy means gaining repeat sales, up-sell,
cross-sell opportinities, and gaining free publicity by "word of mouth" marketing.
Figures within surveys suggest that retailers in particular found that by spending from £2
to £4 on retention,
half what they spent on acquiring new customers, these repeat customers can account for as much
as 50 percent of company revenue.
Customer retention though is a complex beast - it means pulling together many different business
functions together to ensure that they all work together and have the one single aim of
improving the overall service to your customers - turning your customers into fans - allowing
them to more easily make a repeat purchase.
black and white marketing will work with you to help you understand customer
retention and how it can help you gain greater profits. We will also help devise a suitable
strategy for you and develop your tactical plans.
If you are interested in talking to us about Online Retention Strategies
then simply contact us.
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and white marketing