Search Engine Optimisation (SEO)

The Bottom line: If we do not get you the search engine position for your chosen keywords, you pay us nothing. If you have a current optimisation business working with you or just looking around, challenge others to match this offer.

SEO is an valuable promotional tactic for any online marketing strategy. However, SEO can also become time consuming because these search engines use sophisticated algorithms to index Web content and they change on a regular basis. All of the major search engines continually adjust their algorithms to provide users with the best search results. Therefore, you will need to continually test new techniques to achieve and maintain high rankings.

black and white marketing has researched and developed a simple SEO model that can be used within any organisation to help develop their search rankings, which will in turn generate a greater number of visitors which should result in a greater number of customers.

Our proven methods can help you substantially increase your website's search ranking and penetration in order to efficiently (and economically) attract new customers. By using our Enhanced Search Process™ (ESP), we apply results-driven search engine optimisation "best practices".

If you want a great site with good natural search ranking, then we will:

• look at the structure of your website
• look at how visitors currently find you
• conduct a human search test (using a panel of people to show how they would search for your products and services)
• suggest keywords that you should use
• suggest modifications to your pages where needed to help gain a better ranking
• submit your site to all relevant search engines and directories

But isn't Search Engine Optimisation (SEO) expensive?

Not from black and white marketing.
Take a look at the charges from most of the SEO companies out there and you would think that the optimisation process isn't cheap; these SEO companies do not always take the time and effort to fully understand your business, your products and services. black and white marketing is different, we care about your business, to understand how we are different, read on ...

Our Search Engine Optimisation (SEO) philosophy

Our philosophy is simple ... if we fail to deliver a top 10 ranking on an agreed list of search engines and agreed search terms, then you pay us nothing!
That's right - if we fail, we don't get paid!

What our seo services include

Extensive key phrase research, key phrase analysis, seo copywriting (where necessary), competitive backlink analysis, navigational improvements, strategic title meta tag adjustments, onpage optimisation changes, submissions to directories who are known to generate direct click-through traffic and valid backlinks, submission to any relevant search engines and where appropriate starting a linking strategy.

We also provide monthly reports to monitor your progress by tracking your rankings within the major search engines, analysing what search terms you are being found for, your current back link counts within Google, Yahoo! and MSN.

Optional services include

Article writing and submissions, press release writing and submissions.

If you are interested in talking to us about helping you understand your metrics and helping you measure your success then contact us.

If you would like to contact us to find out more about our search engine optimisation services then contact us to request a quote for our search engine optimisation (SEO) services.