One of today's hottest marketing buzz phrases is "Search Engine Optimisation", or SEO.
SEO is the process of configuring an organisation's Web site in such a way that when someone goes to Google
(or other search engine) and searches for keywords related to the organisation, the search engine lists the
organisation's website within its search results in the highest possible position.
Over 80 percent of website traffic comes from search engines and directories such as Google, Yahoo!, and MSN.
So what do you
think happens if your listing appears too low on natural search results? The answer is simple: not much.
If your
website isn’t found within the top 10 to 30 search results, customers who would otherwise buy your products are
spending their money elsewhere.
SEO can be a valuable promotional tactic within any website marketing strategy. However, SEO can also become
time consuming because these search engines use sophisticated algorithms to index Web
content. All search engine companies continually adjust their algorithms to provide users with the best search
results. Therefore, you will need to continually test new techniques to achieve and maintain high rankings.
black and white marketing has researched and developed a simple SEO model that can be used
within any organisation to help develop their search rankings, which will in turn generate
a greater number of visitors which should result in a greater number of customers.
Our proven methods can help you substantially increase your website’s search
ranking and penetration in order to efficiently (and economically) attract new customers. By using our
Natural
Search Process™ (NSP), we apply results-driven search engine optimisation "best practices".
Do not fall into the trap of believing that what was good for search engine ranking in the
last couple of years is still relevant ...
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How I can help you
There are two ways of getting seen on any search engine.
- Providing a site with great content, that's well structured and is linked to by top quality sites
- Pay Per Click advertising
If you want a great site with good natural search ranking, then I will:
- look at the structure of your website
- how visitors currently find you
- conduct a human search test (using a panel of
people to show how they would search for your products and services)
- suggest keywords that you should use
- suggest modifications your pages where needed to help gain a better ranking
- submit your site to all relevant search engines and directories
- work with third parties to get them to link to your site.
More importantly, if I fail to deliver a top 10 ranking on an agreed list of search engines, then you
pay me nothing!
If you want Pay per Click that actually works, I will:
- understand exactly what you want to promote
- discuss your visitors experience
- write winning adwords
- ensure you are paying the lowest cost for your clicks
If you feel that you would like to improve your search engine ranking, or find out how I can help you with your
internet marketing (Pay Per Click, banner ads, affiliate marketing etc), then please
contact me.
If you would like to received a free series of articles about SEO, then just complete your details here.
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black and white marketing