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SEO is an valuable promotional tactic for any online marketing strategy. However, SEO can also become
time consuming because these search engines use sophisticated algorithms to index Web
content and they change on a regular basis. All search engine companies continually adjust their algorithms to provide users
with the best search
results. Therefore, you will need to continually test new techniques to achieve and maintain high rankings.
black and white marketing has researched and developed a simple SEO model that can be used
within any organisation to help develop their search rankings, which will in turn generate
a greater number of visitors which should result in a greater number of customers.
Our proven methods can help you substantially increase your website's search
ranking and penetration in order to efficiently (and economically) attract new customers. By using our
Enhanced
Search Process™ (ESP), we apply results-driven search engine optimisation "best practices".
Do not fall into the trap of believing that what was good for search engine ranking in the
last couple of years is still relevant.
If you want a great site with good natural search ranking, then we will:
- look at the structure of your website
- look at how visitors currently find you
- conduct a human search test (using a panel of
people to show how they would search for your products and services)
- suggest keywords that you should use
- suggest modifications to your pages where needed to help gain a better ranking
- submit your site to all relevant search engines and directories
But isn't Search Engine Optimisation (SEO) expensive?
Not from black and white marketing.
Take a look at the charges from most of the SEO companies out there and you would think that the optimisation process
isn't cheap, these SEO companies do not always take the time and effort
to fully understand your business, your products and services. black and white marketing is
different, we care about your business, to understand how we are different, read on ...
Our Search Engine Optimisation (SEO) philosophy
Our philosophy is simple ... if we fail to deliver a top 10 ranking on an agreed list of search engines and agreed
search terms, then you pay us nothing!
We have a nominal set-up fee based on the amount of work we need to do and the nature of that work, but after that
if we don't perform, we don't get paid.
What our seo services include
Extensive key phrase research, key phrase analysis, seo copywriting (where necessary),
competitive backlink analysis,
navigational improvements, strategic title meta tag adjustments, onpage optimisation changes, submissions to
directories who are known to generate direct click-through traffic and valid backlinks, submission to any
relevant search engines and where appropriate starting a linking strategy.
We also provide monthly reports to monitor your progress by tracking your rankings within the major search engines,
analysing what search terms you are being found for, your current back link counts within Google, Yahoo! and MSN.
Optional services include
Article writing and submissions, press release writing and submissions.
SEO Companies to avoid
Please avoid any SEO business who claim that they can get you a guaranteed Number one position on any search engine.
Take a look at this
Google Search ... black and white marketing gets top spot, but not only that, we are the only
business listed! Now look at the search term, it's unlikely that anyone would try to find me by using the term "fuzzyalarmzip"!
But this goes to show that any website can get a top position, even is the search term is not practical!
Look what Google say:
No one can guarantee a No. 1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a
"priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site
to Google directly is through our Add URL page or through the Google Sitemaps (Beta) program, and you can do
this yourself at no cost whatsoever.
If you are interested in talking to us about helping you understand your metrics and helping
you measure your success then contact us.
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black and white marketing