We love nothing more that being invited to talk to a business about their entire online operation, and for us to suggest improvements as part of a full proposal, but we recognise that some business have a clear idea about what they want to improve.

Our advice is always to start from the centre of your operations and work outwards - if you were a supermarket, it would be pointless ensuring that all your roadside signage and advertising were all in place, but your building, car park and products were not yet ready!

So we always suggest that you ensure that your operations are in place, your web site is attracting and will actually convert visitors, before actually getting visitors to your site!

black and white marketing will work with you to Attract Customers, Convert Customers and Keep Customers. We will also work with you to ensure that you have the Right Team and that it is well organised.

We can also help you to look at what your competitors are offering and suggest strategies and tactics to improve your offering over theirs.

So our core services split down as follows:

• ATTRACTING CUSTOMERS

  SEO - The art of achieving great organic search results through a fine balance of on and off page techniques. We understand this fine balance, search engines and how internet users search. more info

  Link Building - We can develop a competitive position for your website by building a robust community of sites that link to you and link from your site to others - we can make your site standout and attract visitors. more info

  PPC - Our PPC Advice and Management service is successful because we take the time to understand your exact requirements, then use our own unique approach to ensure that we manage your campaigns with the best Return On Investment. more info

  Search Engine Submission - We can ensure that your site is listed in the right search engines and directories - we maintain a database of hundreds of such places that we could use to help your site gain visibility. more info

• CONVERTING CUSTOMERS

  Usability - Often overlooked, but if your site doesn't have the "wow" factor a potential customer or client will leave it within seconds. We understand how to keep customers on your site for longer. more info

  Web Site Audit - 50 checks of your site that will help you to attract more traffic and get customers to stay on your site for longer - allowing improved conversion rates. more info

  Website Copy - There is definitely a skill to writing copy for websites. If your web page copy is written badly it could affect the way your site is seen by search engines - or just not listed! Good copy also converts visitors into buyers. more info

  Affiliates - Affiliates are simply amazing at driving customers to your website at the moment they are interested in buying - ignore them at your peril! more info

• KEEPING CUSTOMERS

  Retention Strategies - This is really important online - getting a customer to come back for more is cheaper than attracting a new one ... we all know that. Keeping customers coming back is a skill on it's own, big businesses have departments devoted to it! It takes in many differnet elements of business including marketing, sales and customer services - let us show you how you can keep your customers coming back. more info

  CRM - Building long-term relationships with customers is essential for any sustainable business who is serious about growing profitably, and we all know that retaining customers is much cheaper than acquiring new ones! more info

• MANAGEMENT

  Online Team Development - How well does your online marketing team work? Are they helping you grow profitably or really eating away at your online image and profits! Let us take a look at your team, their skills and organisation, we can then suggest improvements (if any) to ensure that they perform to their best ability. more info

  Metrics - How are you performing really? Are you using the right metrics to ensure your online business is the best that it can be? For example, are you measuring the number of missing product images within your online catalogue? You should be - a lack of images is one big 'turn off' for customers. more info

If you need any extra justification for bringing in an internet marketing specialist then click here.

IMPORTANT: If you DO NOT want a internet marketing partner that really wants to look after you, and see your business grow, then click here for other partners!

Satisfied clients include: Jessops, the Signet Group, Next, SatNav2U and many more.

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