Social Media Optimisation (SMO)

Social media optimisation (SMO) is an online marketing service from black and white marketing that compliments SEO and PPC.

The term social media refers to a particular collection of websites and networks and is often called Web 2.0 in the press. We are talking about sites like Facebook, Google Groups, MySpace, YouTube etc, as well as blogs and forums.

black and white marketing will use it skills and resources to ensure that interactive SMO techniques encourage your visitors to tag, share and interact with your web site.

This service includes:

• Free automatic check and advice on meta data
  (site title, plus meta description and keywords)
• Full search engine submission to all major search engines (up to 20)
• Promotion throughout all forms of social media websites
• Fully optimised content aimed at social media websites

The aim of all this activity is to ensure that we form a connection between your web site and the online community by allowing them the ability to participate and post comments on or about your website.

This will in turn drive valueable and 100 percent relevant traffic to your web site.

If you would like to contact us to find out more about our social media optimisation then contact us to request a quote for our services.