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We all know how important usability is, we have all been to websites where there appears to have been no or
little effort put into the web design or user testing. The result is an uncomfortable experience where
you can't see the content correctly, not sure how to find the information you need, or simply can't find it!
Your reaction is probably to press the BACK button on your browser and find another site, where your experience is
much better.
Web Usability is the practice of designing and testing a website to meet users' expectations,
so they perform well with maximum efficiency and the minimum of stress.
The practice of Usability means understanding exactly what users need to know, do, and think in order to
accomplish a particular goal on your website, then ensuring that those goals are translated into a great website design.
Some important questions we ask in web usability are:
- How does the user approach a web task?
- How does he/she accomplish that task now?
- How should he/she best accomplish the same task with a potential new design?
black and white marketing can perform a usability test on your website and supply you with a
report that outlines our usability findings, and suggests changes that would need to be made to ensure potential
customers stay with your site and are not forced to look elsewhere!
Call us on 07092 003119, email us, or complete this
simple form and we will go over the details of the service that we can offer and determine
what is best for your business.
Remember, our goal is to generate a positive return on your investment so that we may win you over as a long term
client.
If you are interested in our Usability services then simply contact us.
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and white marketing